Purple Passion (1990) | Hot Wheels Collector Guide & Value
Purple Passion (1990)
A low custom coupe with a long body, covered rear wheels and a wide range of releases to identify.
Overview
Purple Passion debuted in 1990. Mattel’s collector history credits Larry Wood with designing it around a low, customized 1949–1951 Mercury, including covered rear wheels.
A casting name is only the starting point. Paint, decoration, wheel design, interior and base markings distinguish individual releases; color alone is not enough.

History and related castings
Mattel’s history describes Purple Passion as an early design created with collectors in mind. It also identifies Passion Too, Purple Passion Convertible and Purple Passion Woody as related castings. Keep those separate from the original coupe when checking a listing.
For practical release identification, the Muncle Mikes Purple Passion casting guide compares two documented 1995 examples: Pearl Passion, item 13279, and Steel Passion, item 13272.
Variations
- Pearl Passion, 1995: Pearl-purple body, green side logo and bright lime-green interior; cataloged as Pearl Driver number 2 of 4.
- Steel Passion, 1995: Metallic-black body with dark-pink, gold and silver decoration and red interior; cataloged as Steel Stamp number 1 of 4.
- Wheels: Whitewall and seven-spoke versions are documented for these 1995 releases. Compare the specific example rather than assuming one wheel type.
- Inspection: Check the long roof, front edge, rear fender skirts and partly concealed rear wheels. Record repainting, repairs and wheel swaps.
Collector value
Identify the exact release before looking for recent completed sales. Compare the same finish, wheel variation, condition and packaging, and note sale date, currency and fees.
This guide does not establish a current price range, search ranking or guaranteed rarity. A premium-series label or an unusual color alone does not establish value.
Shop & Search
Find Purple Passion listings and collector resources:
- Search current Purple Passion product listings.
- Review Hot Wheels subscription details. Refer to the current offer for contents; this guide does not promise a Purple Passion in a subscription box.

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Continue your Hot Wheels research
Use this collector record alongside Muncle Mikes shopping and reference guides. Browse loose Hot Wheels, carded Hot Wheels, and the used and loose Hot Wheels buying checklist.
Availability changes, so current product and collection pages are the source of truth for items in stock and current pricing.

